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What Market Research Analysts Do

Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.

Work Environment

Because most industries use market research, these analysts are employed throughout the economy. Most analysts work full time during regular business hours. Some work under pressure of deadlines and tight schedules.

How to Become a Market Research Analyst

Most market research analysts need at least a bachelor’s degree. Top research positions may require a master’s degree. Strong math and analytical skills are essential.


The median annual wage for market research analysts was $61,290 in May 2014.

Job Outlook

Employment of market research analysts is projected to grow 19 percent from 2014 to 2024, much faster than the average for all occupations. Employment growth will be driven by an increased use of data and market research across all industries, to understand the needs and wants of customers and to measure the effectiveness of marketing and business strategies.

State & Area Data

Explore resources for employment and wages by state and area for market research analysts.

Similar Occupations

Compare the job duties, education, job growth, and pay of market research analysts with similar occupations.

More Information, Including Links to O*NET

Learn more about market research analysts by visiting additional resources, including O*NET, a source on key characteristics of workers and occupations.